Liliana Matos Zaidiza

Colombian. Social communicator and journalist, with a specialization in Organizational Communication from the Pontificia Universidad Javeriana in Bogotá. A professional passionate about digital and transmedia communication, with over 15 years of experience designing and implementing innovative strategies that enhance the visibility and impact of brands, organizations, and media outlets.

Her career includes the creation of strategic content, multichannel campaigns, and convergent narratives that blend creativity, analysis, and technology to reach diverse audiences.

She holds a Master’s degree in Transmedia Communication from the International University of La Rioja (UNIR). She has led transmedia projects for organizations such as the National University of Colombia, the National Museum of Colombia, the CONNECTAS Journalism Foundation, the National Administrative Department of Statistics (DANE), as well as personal projects as a digital communications consultant.